K-pop group Girls’ Generation, also known as SNSD, recently released their new song “The Boys” with the hope that this song gets serious American radio play. SM Entertainment, who had previously banekd on BoA’s entry into American Pop music, is now counting on Girls’ Generation to be the first Asian group to break into the American pop music scene with its newest single. 

The Korean version of this song is already succeeding as another smash hit single, but will it fare as well in the American music industry? We will just have to wait and see whether SNSD will be the next buzz word, or if it will remain unheard of to the American audience.

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